
WISE ADVICE SINCE 1992
You’re not alone.
The doubts, feeling overwhelmed, burnout and worrying if you’re “good enough.” We’ve been there. But now we’re here to share stories, lessons, helpful tips and tools to help all of us chart a new path.
CATEGORIES
Confidence Dating Money Productivity Travel
QUIZ
Which type of eldest daughter are you?
Regardless of whether you were actually born first, you’re probably here because the eldest daughter archetype feels so friggin’ real to you.
But here at Eldest & Co., we’ve come to realize that there’s actually a couple of different types of eldest daughters and that figuring out which one you are can be key to figuring out how to unlock your next big phase of growth!

For the people pleaser, perfectionist, overachiever eldest daughter who’s ready to trade hustling to prove herself for more peace, confidence and calm
Because let’s be honest, being everything for everybody, caring what other people think, anxious attachment and hustle culture is really exhausting.
We get it.
FREE DOWNLOAD
Want to run your own BFF board meeting?
This will get you started with a cheat sheet of the questions that my friends and I use during our discussion to help clarify and plan for our goal-setting.
There’s no better feeling that coming together with your besties in 6 months and realizing that you actually did the thing! It starts with a plan and the loving accountability and support to help you follow through.
Recent Posts
How to know if you love yourself
So it’s time to explore why “loving yourself” is such common advice, how to know if you actually do, the signs that you might not, and then how to begin the journey of liking yourself, so you can eventually building towards that love.
The mindset trick I come back to whenever I’m triggered
If you’ve ever felt totally thrown off by something someone said or did and it literally would not leave you alone, then girl, is this one for you. There is nothing like the frustration that comes from being upset about something, far more and far longer than you logically know makes sense. It just keeps bugging you. Being triggered is something that everyone experiences. But here’s the secret: those triggers can actually be your biggest clues for self-discovery.
Journal Prompts for Overthinking
Let’s be real: if you’re here Googling journal prompts for overthinking, you’re probably not having a fabulous, totally chill, everything is working out for me day….right?
The #1 Skill People Pleasers Are Missing (And How to Fix It)
Let me guess—you’re the nice one. The dependable one. The one who says yes even when every cell in your body wants to scream no. You’re the helper, the peacemaker, the one who smooths things over and makes sure everyone else is okay, even if it means you’re secretly not.
13 ways to boost confidence for under $30
The best part about starting small is you can sometimes feel an initial boost that helps you want to keep going. So in today’s post, I want to talk through some small, everyday tweaks and habits that can get the ball rolling. I’ve compiled a list of affordable, easy-to-implement ideas that can help you start building your confidence today. These are practical tips that focus on boosting your mindset and embracing self-love—no big budget required!
How to be confident in yourself in 5 practical ways
We’ve all had moments where we’ve asked ourselves, “Will I ever be confident?” or wondered how to improve that elusive sense of self-assurance. Confidence is the thing we all know we want but aren’t necessarily sure how to get. You know that confident people seem to do better in life but they never really teach us what confidence is and certainly not how to build it.
How to build confidence from scratch (Part 2)
How to be more confident is a question millions of people ask themselves each year. But it can be frustrating to start when confidence is low - you want to feel better about yourself but don’t know how to start feeling better from scratch? In this piece, I’m diving into how to define confidence, why many women struggle to achieve it and some ways to start from the ground up.
How to build confidence from scratch
How to be more confident is a question millions of people ask themselves each year. But it can be frustrating to start when confidence is low - you want to feel better about yourself but don’t know how to start feeling better from scratch? In this piece, I’m diving into how to define confidence, why many women struggle to achieve it and some ways to start from the ground up.
This is why I've been quiet…
I’ve felt off and it made me feel like a fraud to admit it. There's a funny thing that happens when your job becomes “Confidence Coach.” You spend your working hours telling people that their difficult feelings are normal and that we need to honor everything that we're experiencing (because what we resist persists y'all).
Three most common types of self-sabotage I see in my work
We have all heard about it but what does self-sabotage look like and how do we stop self-sabotaging? In this post, we’re going to talk abou the most common ways I see clients self-sabotaging and help you understand what’s underneath these behaviors so you can apply the insights in your life to stop getting in your own way!
31 lessons on my 31st birthday
In celebration of my birthday, I thought it’d be fun to collect some of the lessons I’ve learned in the last year, since I turned 30. Everytime I do these sort of reflections I’m always so encouraged by how far I’ve come in the period of time, that we’re often so quick to skim over and ignore in the motivation to move on to the next. So for now, I bring to you, on the occasion of my 31st birthday, 31 things I’ve learned this year…
Why does it feel so hard to accept help?
It’d be nice if it was as simple as “stop doing so much” and “start asking for help more” but I have lived experience totally understand that when you’ve been an overachiever for decades, asking for help can be really friggin’ hard. Why? Because it triggers all sorts of stories about our value, what we bring to the table and much more.
Worried you’re not “good enough”? Here’s what you need to understand
When something goes wrong in your life do you worry that it's may be because you aren't good enough? Do you often evaluate yourself against other people in your life and feel like you don’t measure up?This worry about not being “good enough” is one of the most common complaints I hear from overachievers, people pleasers and perfectionists and it makes sense because those behaviors are related to this fear.
Journal prompts for when you’re feeling stuck
It’s an experience everybody goes through at some point in life - things were working for a while and somewhere along the way, almost without you noticing, you transitioned into a different period. This period, where you feel stuck. So I wanted to give you a little free resource if you’re feeling in this “stuck” mode - some great journal prompts to use to work through the stuck.
What’s wrong with being a people pleaser
Why is people pleasing bad and where does people pleasing come from? Some incredibly common questions in my community so it was time to dive deep on this incredibly common behavior so we can understand how to shift it.
3 things I do to deal with self-doubt
If you are wondering how to deal with self-doubt and feeling like you’re constantly battling the negative self-talk, this article will give you the real world behind the scenes advice on what to do to address negative self-talk so you can feel more confident, according to a confidence coach for high achieving women.
How to heal anxious attachment (and its triggers)
What good is knowing you’re anxiously attached if you have nothing to do with that information? In this post we’re diving into what triggers anxious attachment and how to heal it. Understanding what our body is doing in moments where we are triggered by anxious attachment is the key to understanding how to shift is so you can more effectively form strong healthy relationships, in dating and beyond.
What is anxious attachment and where does it come from?
What good is knowing you’re anxiously attached if you have nothing to do with that information? In this post we’re diving into what is anxious attachment, where anxious attachment comes from and the good side of this often maligned attachment style. There is enormous value (self-awareness, tools and the potential for real healing) in understanding what your attachment style means for you, in your dating life and beyond.
3 signs that you might struggle with self-trust (and what to do about it)
if you have noticed that you struggle to make decisions on your own, you often doubt or second guess your decisions after you’ve made them and you’re not sure your assessment of situations is always accurate, it may be a sign that you struggle with self-trust.
Why are dating apps so disappointing? Battling the emotional volatility of online dating
Struggling with the emotional highs and lows of online dating? I have strong opinions on what’s going on in that experience of feeling offended by the likes you’re getting on the apps and wanting to give up. And I want to make it a little easier!
FEATURED TOOL
A game changer for finally releasing those stubborn limiting beliefs
You know what your patterns are, you know what the fears are but how do you actually go about shifting those subconscious beliefs that dictate how we act when we’re triggered or emotional?! Turns out, it’s not about understanding as much as it’s releasing emotions from when you picked them up in the first place. There’s so many tools out there that claim to do this, but honestly, this is the one I keep coming back to. It doesn’t hurt that it can fit in pretty much anybody’s budget. (Plus the code SAMANTHA gets you an extra 15% off!)
Your simple plan to stop living to please.
Whether you’re on day 1 or 1000 of your recovering “good girl” era, the no brainer place to start is my mini-course, “Debunking the Need to Please”.
Every day for the next 6 days, I’ll drop a juicy email in your inbox with some of my biggest aha’s, some of the practices that have helped me and the important reminders, specifically for the overachiever type, to help you really understand what it’s going to take to tackle that people pleasing and stop caring so much what other people think. The best part, it’s totally free.

WHAT OTHER GIRLIES SAY
“Samantha was instrumental in helping me change my thoughts about myself and my self-worth. These are techniques that I'll be using for a long, long time!”