WISE ADVICE SINCE 1992
You’re not alone.
The doubts, feeling overwhelmed, burnout and worrying if you’re “good enough.” We’ve been there. But now we’re here to share stories, lessons, helpful tips and tools to help all of us chart a new path.
CATEGORIESConfidence Dating Money Productivity Travel
GUIDE
Want to run your own BFF board meeting?
This tradition helped my friends and I build workout routines, finish drafting a book, heal relationships with family and much more. Turns out, the difference between just saying the goal and getting it done were in a few tweaks.
This guide will walk you through how we set up our BFF Board Meetings, questions to ask each other and what made the difference in us actually following through so you can make the same leap. (And the guide has a bonus for those who don’t currently have besties to Board Meeting with so you can get started solo if needed!)
For the people pleaser, perfectionist, overachiever eldest daughter who’s ready to trade hustling to prove herself for more peace, confidence and calm
Because let’s be honest, being everything for everybody, caring what other people think, anxious attachment and hustle culture is really exhausting.
We get it.
Recent Posts
4 mistakes most people make in budgeting
Are you feeling overwhelmed by budgeting advice? At Eldest & Co, we understand the unique challenges that come with managing finance. In this article, we share some common budgeting mistakes to avoid - learn how to fine-tune your budget, use technology effectively, and prepare for those unexpected expenses. It is actually possible to feel empowered by a budget and we’ll walk you through how.
The three step process to get whatever you want in life
Learn the three-step framework to get anything you want in life and discover why most ambitious women struggle with step three and how to master the art of trusting the process while still taking meaningful action toward your goals.
Getting Back to the Basics
I've been thinking a lot lately about the steps that are the most dependable in terms of helping us shift our mindset, actually do what we say we're going to do and begin to feel differently about parts of our lives.
The relationship skill most of us skip over that makes a huge difference
Do you ever call a friend to talk about a bad day and really just need to vent? But when you get on the phone and start talking they immediately jump in to provide suggestions. We’re going to talk about why this hurts and what relationship skill can be a game changer for deeper connection and more healing.
The thing nobody tells you about how to feel like you’ve “done enough”
Why do I feel empty after I’ve already achieving a lot? In this article, we’re going to stop the cycle of never feeling good enough by understanding how our ambition and mindset can help or hurt our ability to feel satisfied long term. A must read for perfectionists and overachievers.
How to unlearn limiting beliefs that keep you stuck in life
When did you learn that you can't be yourself? When did you learn that asking for consistent effort from someone your dating is “too much”? What if it’s time to identify and unlearn the limiting beliefs keeping you stuck in life, rather than learning something new? Discover practical steps to transform your mindset, build confidence, and create lasting change in relationships, career, and personal growth.
Want to stop being so hard on yourself?
We've been told that being hard on ourselves is somehow productive. The reality? That inner critic is actually sabotaging our progress and keeping us stuck in cycles of shame and inaction. Which is why today we're diving into how to finally silence that harsh inner voice and replace it with something that actually helps us grow.
Why life feels hard even when you're doing everything right (and how to use that to your advantage)
Frustrated with the feeling that you’re doing everything “right” and yet life is still dealing you punches? We’re going to unpack the truth behind why life feels hard and how to use these truths to jumpstart your own growth and shift your perspective for more confidence and inner peace.
What nobody tells you about being afraid of being alone
If you feel like you’re living life scared of rejection, scared of being alone or scared of putting yourself out there, it’s easy to feel stuck, like you’re holding yourself back. In this article, we’re going to talk about how to use those fears to get clear on what you need to do next and unpacking practical strategies to tackle these blocks.
Why taking breaks isn't selfish: how to listen to your body as a ambitious woman
Learn why taking breaks isn't selfish and discover practical strategies for listening to your body's signals for rest. Essential guidance for eldest daughters struggling with guilt around self-care and the importance of honoring your need for rest without compromising your responsibilities.
My favorite bistros and cafes in Paris
When you’re planning a trip to Paris, the part that might not get booked ahead of time but is fully crucial to the experience are the bistros and cafes. We’re going to answer “what’s the difference between a cafe, bistro and brasserie?” and give you our founder’s favorites from almost ten trips to Paris so you can make the best of what the City of Light has to offer on your next visit!
Why being delusional might be the confidence boost you need
Discover why being delusional about yourself might be the confidence boost you need. Learn how to embrace delusion, break free from limiting beliefs, and build unshakeable self-confidence through practical strategies that actually work.
Books that Changed How I Look at Money
And I really wish more schools would teach some basic personal finance way younger to give more people (especially women) confidence in their knowledge about personal finance. So I’ve continued to add to my knowledge over time, through my favorite source of new knowledge: books!
Every Hotel I’ve Stayed at in Paris (and which I recommend)
Exploring Paris? We're excited to share our founder Samantha’s favorite hotels in Paris based on over a dozen visits in her lifetime. As a frequent single woman traveler she’s got solo traveler friendly recos and spots that she’s stayed at with friends and partners for that girls trip or romantic getaway energy. Whether you're looking for a snug hideaway or a chic escape, join us as we navigate the best hotel choices in the City of Light, ensuring your stay is as magical as the city itself!
How to embrace uncertainty and stop needing to know what happens next
Learn how to embrace uncertainty and stop needing to control every outcome. We’re unpacking where the fear around uncertainty comes from and how overcoming it can be the key to meaningful relationships, career growth, and personal fulfillment. Expert advice for eldest daughters ready to trust themselves more.
6 things I’m doing in my last workweek of the year so I can actually enjoy the holidays
We are solidly in the time of year where we’re all tempted to say “let’s circle back to this in January.” And while I’m deeply of the belief that the rest of the holidays should be honored at all costs, I’m also an eldest daughter and if the weight of responsibility is hanging over me, I know I won’t enjoy it. So if you’re the kind of person who wants to enjoy the holidays but can’t fully relax unless everything feels handled, let’s talk about the things I’m doing to make sure I get to enjoy the holidays!
The Charleston Guide
Discover the enchanting charm of Charleston through our curated guide! We’re excited to share our favorite spots that capture the city’s rich history, stunning architecture, and inviting Southern hospitality. We’re talking activities, hotels and restaurants to make the best of a visit to Charleston.
Every place I’ve eaten in Austin since moving here
When I moved to Austin in early 2025, one of the things I was excited about was exploring Austin’s food scene. And whoa is there so much to explore. I don’t claim to be the most experienced Austin diner, being new, but your girl has lived in some amazing food towns so I’d like to think I have a good eye (and taste buds) and this is from my experience thus far
What to do if you feel like you can’t depend on other people
Have you often felt the pressure of handling everything alone? You're not alone in this journey! In our latest piece, we explore the familiar struggles faced by eldest daughters and why you might feel like the only one stepping up. Discover insights into breaking the cycle of overfunctioning and learn how to foster healthier relationships by trusting others. We’re excited to share practical tips on managing your emotions and encouraging those around you to grow too. Join us as we navigate these complexities together and find peace in letting go.
In defense of tinkering: the most effective mindset for personal growth
The mindset that will help you feel more confident, make better decisions and manage uncertainty that nobody is talking about. This philosophy of tinkering has been a game changer for me actually progressing and growing faster.
QUIZ
Which type of eldest daughter are you?
Regardless of whether you were actually born first, you’re probably here because the eldest daughter archetype feels so friggin’ real to you.
But here at Eldest & Co., we’ve come to realize that there’s actually a couple of different types of eldest daughters and that figuring out which one you are can be key to figuring out how to unlock your next big phase of growth!
FEATURED TOOL
A game changer for finally releasing those stubborn limiting beliefs
You know what your patterns are, you know what the fears are but how do you actually go about shifting those subconscious beliefs that dictate how we act when we’re triggered or emotional?! Turns out, it’s not about understanding as much as it’s releasing emotions from when you picked them up in the first place. There’s so many tools out there that claim to do this, but honestly, this is the one I keep coming back to. It doesn’t hurt that it can fit in pretty much anybody’s budget. (Plus the code SAMANTHA gets you an extra 15% off!)
Your simple plan to stop living to please.
Whether you’re on day 1 or 1000 of your recovering “good girl” era, the no brainer place to start is my mini-course, “Debunking the Need to Please”.
Every day for the next 6 days, I’ll drop a juicy email in your inbox with some of my biggest aha’s, some of the practices that have helped me and the important reminders, specifically for the overachiever type, to help you really understand what it’s going to take to tackle that people pleasing and stop caring so much what other people think. The best part, it’s totally free.
WHAT OTHER GIRLIES SAY
“Samantha was instrumental in helping me change my thoughts about myself and my self-worth. These are techniques that I'll be using for a long, long time!”

