
WISE ADVICE SINCE 1992
You’re not alone.
The doubts, feeling overwhelmed, burnout and worrying if you’re “good enough.” We’ve been there. But now we’re here to share stories, lessons, helpful tips and tools to help all of us chart a new path.
CATEGORIES
Confidence Dating Money Productivity Travel
QUIZ
Which type of eldest daughter are you?
Regardless of whether you were actually born first, you’re probably here because the eldest daughter archetype feels so friggin’ real to you.
But here at Eldest & Co., we’ve come to realize that there’s actually a couple of different types of eldest daughters and that figuring out which one you are can be key to figuring out how to unlock your next big phase of growth!

For the people pleaser, perfectionist, overachiever eldest daughter who’s ready to trade hustling to prove herself for more peace, confidence and calm
Because let’s be honest, being everything for everybody, caring what other people think, anxious attachment and hustle culture is really exhausting.
We get it.
FREE DOWNLOAD
Want to run your own BFF board meeting?
This will get you started with a cheat sheet of the questions that my friends and I use during our discussion to help clarify and plan for our goal-setting.
There’s no better feeling that coming together with your besties in 6 months and realizing that you actually did the thing! It starts with a plan and the loving accountability and support to help you follow through.
Recent Posts
How to know if you love yourself
So it’s time to explore why “loving yourself” is such common advice, how to know if you actually do, the signs that you might not, and then how to begin the journey of liking yourself, so you can eventually building towards that love.
What your boss doesn’t want you to know about asking for a raise
Asking for a raise is one of those career moments that can feel incredibly intimidating, especially in your early 20s when everything still feels new. You know you’re working hard, showing up, and trying to make an impact but the actual act of going into somebody’s office and asking for money is a different level of intimidating.
Journal prompts for when you’re unsure about a relationship
Let’s be real: if you’re here Googling how to know if a relationship is right or am i overthinking my relationship, you need some help sorting through your thoughts, right? These journal prompts will help.
5 mistakes you might be making in how you set goals
After years of experimenting with every goal-setting method under the sun, I've realized this: most of us don't need a better planner. We need to understand our own psychology and the ways our current approach might be quietly sabotaging us.
The mindset trick I come back to whenever I’m triggered
If you’ve ever felt totally thrown off by something someone said or did and it literally would not leave you alone, then girl, is this one for you. There is nothing like the frustration that comes from being upset about something, far more and far longer than you logically know makes sense. It just keeps bugging you. Being triggered is something that everyone experiences. But here’s the secret: those triggers can actually be your biggest clues for self-discovery.
Journal Prompts for Overthinking
Let’s be real: if you’re here Googling journal prompts for overthinking, you’re probably not having a fabulous, totally chill, everything is working out for me day….right?
Money tips they should have taught us in school
I know how few of us actually have access to the financial education we need to thrive (and that’s not even touching on the much larger topic of how it’s gotten so much harder to financially thrive as a normal person because of forces that have nothing to do with how hard you work or how you manage your money). So I’m here to share some of the little money tips that can help you navigate money more confidently.
The #1 Skill People Pleasers Are Missing (And How to Fix It)
Let me guess—you’re the nice one. The dependable one. The one who says yes even when every cell in your body wants to scream no. You’re the helper, the peacemaker, the one who smooths things over and makes sure everyone else is okay, even if it means you’re secretly not.
8 Signs you’re wasting your time trying to get that guy to like you
If you’ve been feeling confused, anxious, or stuck in limbo with a guy, read on. Here are the clearest signs you’re wasting your precious time, emotional bandwidth, and mascara trying to win over the wrong one.
Credit Score 101
There’s one number that has a pretty serious impact on your financial life but it’s not 100% clear how it’s calculated. Unfair, right?
What do men want?
If you’re single, you’ve at one point or another wondered this a million times: What do men really look for in a partner? You hear all kinds of things, right? Some say it’s about looks. Others talk about personality or shared interests. Every guy is different—just like every woman is different. It’s kind of impossible to nail down a “one-size-fits-all” answer.
Can I Start My Own Business? Deciding Whether You Want to Be a Business Owner
So, you’re thinking about starting your own business... Before you jump in headfirst, there’s a lot to consider—not just the how but also the why. Running a business isn’t all glamorous; it comes with its fair share of challenges, and it’s not for everyone.
13 ways to boost confidence for under $30
The best part about starting small is you can sometimes feel an initial boost that helps you want to keep going. So in today’s post, I want to talk through some small, everyday tweaks and habits that can get the ball rolling. I’ve compiled a list of affordable, easy-to-implement ideas that can help you start building your confidence today. These are practical tips that focus on boosting your mindset and embracing self-love—no big budget required!
3 to-do list tricks that help me get more done in less time
To-do lists can make a massive difference. The trick isn’t just about writing down everything you need to do, it’s about knowing how to use to-do lists in a way that actually helps you get things done, stay focused, and be more productive.
How to be confident in yourself in 5 practical ways
We’ve all had moments where we’ve asked ourselves, “Will I ever be confident?” or wondered how to improve that elusive sense of self-assurance. Confidence is the thing we all know we want but aren’t necessarily sure how to get. You know that confident people seem to do better in life but they never really teach us what confidence is and certainly not how to build it.
If you worry you’ll be alone forever
You know you want a relationship but are wondering if it might not every happen for you. And that doubt and worry is getting really painful. This is my love letter to you because you can only read so many “how to date better” articles before you have to get to the real core of it all!
How I chose which city to move to
So you want to leave your current city but you’re not sure where you want to move next? I’ve been there and this post walks you through how I planned the year I spent trying out new cities and how I ultimately decided where to move. We’ll talk about why you should give cities a trial run, what made me decide on Austin and so much more!
I hate being single - now what?
You want a relationship but are struggling with being single. How do you stop being single isn’t as easy as a 1, 2, 3 list but in this post I’m going to talk about some of the beliefs that make being single so hard and what you can actually do to be more likely to find a healthy partner, starting with how to find the path through your singlehood.
The Nashville Guide
I spent a month exploring Nashville as a part of my digital nomad adventure and wanted to share the best restaurants and bars I tried so you can find the best places to eat in Nashville. I’m not a local, but I tried quite a few great places, if I do say so myself!
How to build confidence from scratch (Part 2)
How to be more confident is a question millions of people ask themselves each year. But it can be frustrating to start when confidence is low - you want to feel better about yourself but don’t know how to start feeling better from scratch? In this piece, I’m diving into how to define confidence, why many women struggle to achieve it and some ways to start from the ground up.
FEATURED TOOL
A game changer for finally releasing those stubborn limiting beliefs
You know what your patterns are, you know what the fears are but how do you actually go about shifting those subconscious beliefs that dictate how we act when we’re triggered or emotional?! Turns out, it’s not about understanding as much as it’s releasing emotions from when you picked them up in the first place. There’s so many tools out there that claim to do this, but honestly, this is the one I keep coming back to. It doesn’t hurt that it can fit in pretty much anybody’s budget. (Plus the code SAMANTHA gets you an extra 15% off!)
Your simple plan to stop living to please.
Whether you’re on day 1 or 1000 of your recovering “good girl” era, the no brainer place to start is my mini-course, “Debunking the Need to Please”.
Every day for the next 6 days, I’ll drop a juicy email in your inbox with some of my biggest aha’s, some of the practices that have helped me and the important reminders, specifically for the overachiever type, to help you really understand what it’s going to take to tackle that people pleasing and stop caring so much what other people think. The best part, it’s totally free.

WHAT OTHER GIRLIES SAY
“Samantha was instrumental in helping me change my thoughts about myself and my self-worth. These are techniques that I'll be using for a long, long time!”