
WISE ADVICE SINCE 1992
You’re not alone.
The doubts, feeling overwhelmed, burnout and worrying if you’re “good enough.” We’ve been there. But now we’re here to share stories, lessons, helpful tips and tools to help all of us chart a new path.
CATEGORIES
Confidence Dating Money Productivity Travel
QUIZ
Which type of eldest daughter are you?
Regardless of whether you were actually born first, you’re probably here because the eldest daughter archetype feels so friggin’ real to you.
But here at Eldest & Co., we’ve come to realize that there’s actually a couple of different types of eldest daughters and that figuring out which one you are can be key to figuring out how to unlock your next big phase of growth!

For the people pleaser, perfectionist, overachiever eldest daughter who’s ready to trade hustling to prove herself for more peace, confidence and calm
Because let’s be honest, being everything for everybody, caring what other people think, anxious attachment and hustle culture is really exhausting.
We get it.
FREE DOWNLOAD
Want to run your own BFF board meeting?
This will get you started with a cheat sheet of the questions that my friends and I use during our discussion to help clarify and plan for our goal-setting.
There’s no better feeling that coming together with your besties in 6 months and realizing that you actually did the thing! It starts with a plan and the loving accountability and support to help you follow through.
Recent Posts
How to heal anxious attachment (and its triggers)
What good is knowing you’re anxiously attached if you have nothing to do with that information? In this post we’re diving into what triggers anxious attachment and how to heal it. Understanding what our body is doing in moments where we are triggered by anxious attachment is the key to understanding how to shift is so you can more effectively form strong healthy relationships, in dating and beyond.
What is anxious attachment and where does it come from?
What good is knowing you’re anxiously attached if you have nothing to do with that information? In this post we’re diving into what is anxious attachment, where anxious attachment comes from and the good side of this often maligned attachment style. There is enormous value (self-awareness, tools and the potential for real healing) in understanding what your attachment style means for you, in your dating life and beyond.
3 signs that you might struggle with self-trust (and what to do about it)
if you have noticed that you struggle to make decisions on your own, you often doubt or second guess your decisions after you’ve made them and you’re not sure your assessment of situations is always accurate, it may be a sign that you struggle with self-trust.
Why are dating apps so disappointing? Battling the emotional volatility of online dating
Struggling with the emotional highs and lows of online dating? I have strong opinions on what’s going on in that experience of feeling offended by the likes you’re getting on the apps and wanting to give up. And I want to make it a little easier!
Why a relationship may not make you feel safe and loved
When talking with clients or even just those who comment on my content on social media, there is one phrase or opinion that I probably hear more than anything else. When I ask the question, what do you think you’ll get to feel when you’re in a relationship?
The answer: “to feel safe and loved.”
If I could tell my mid-20s self one thing
In my mid-20s, I was deep in overachiever mode and was constantly in pursuit of feeling like I was doing the right thing. I wanted to get the promotion, be a girlboss and make more money. But at the same time, I was also trying to figure out the transition of my friendships from college into adulthood. How to date, when my experience at the time was a lot of lukewarm guys and situationships.
5 reasons why being a “good kid” makes you an unhappy adult (and what to do about it)
The more I’ve unpacked why I was certain patterns in adulthood that was hurting my confidence, my dating life, friendships and more, the more I understood that many of them came back to this same truth...
Being the “good girl” had fundamentally shaped who I was as a person and not always for the better.
So for all of you “good girls” out there, I think it’s time we spend a moment unpacking what are some of the things we learn being a “good girl” growing up that aren’t helping us feel good as adults (and what to do about it).
Do you need a mindset coach? These might be a sign that you do
Your mindset is one of the most basic and fundamental dictators on how we show up in our lives. Does a good mindset directly lead to being fulfilled and/or successful? Can you be successful with a bad mindset? What about fulfilled? And how do you tell when you need help figuring it all out?
The most common sign that you care too much what people think
The number one sign that you care too much what other people think is if you spend a ton of time trying to predict what they’re thinking and feeling. In short, trying to read minds. Now before you click away, you might be thinking - “uh, yeah, stating the obvious, if I care what other people think, I spend time trying to figure out what they think.”
And there, my friend, is the issue.
I started enforcing way stricter boundaries. This is what happened next.
If you hear all this talk about why boundaries are important but want to really understand what it means to set a boundary and what might happen when you start communicating boundaries in your friendships, relationships and work life, this post is for you.
Behind the scenes: my favorite journal prompts as a former people pleaser
Do you wonder whether journaling can help mental health? This will talk through why it’s so beneficial if you struggle with overthinking, anxiety and people pleasing and detail the actual journal prompts a mindset and confidence coach uses for her own reflection (and why they’ll help you move towards more confidence).
Why you should start asking for more perks today (and how to get started)
If you want access to the network of free stuff, rewards and benefits, it all comes back to cultivating your ability to ask for what you want. Getting over your fears around rejection or what people will think is the key to more confident, a more luxe life and more ease day-to-day
On being messy (Behind the scenes of the mindset challenges of entrepreneurship)
I’ve been thinking a lot over the past few weeks about my business, my lifestyle, what I want for myself long term. And I will admit that there were a solid weeks at least where I was considering shutting this business down and starting from scratch. But I realized I’d be doing y’all a disservice if I wasn’t open about what’s been going on in my head as I’ve navigated the last 9 months and the biggest learning I’m working through personally because I know that you probably need to hear it as much as I did.
Is this deadline stressing you out? Unpacking the pressure around turning 30.
Society puts enormous pressure around our thirtieth birthday. Expectations around getting married before thirty or what you should be earning by thirty can be debilitating. I’m breaking down on my thoughts on the deadline and what to do about it.
The secret ingredient to having successful conversations
Because we cannot control the entire world around us, in order to be successful (i.e. have the lifestyle, love, income, schedule, etc. that we desire) we have to learn how to work WITH a world that we do not control, not struggle AGAINST it. So how do you get the world do what you want it to do?
4 Reasons You Keep Getting Overlooked (and How to Start Getting the Attention You Crave)
Unpacking the common reasons why you might be being overlooked for promotions, dates and generally not getting the attention you desire. If you are tired of being the good girl, helper, dependable one but don’t know what you’re doing wrong to be so invisible to your coworkers and men, read this to figure out how to get people to pay attention to you more.
How to stop letting overachieving from making you miserable
If you are an overachiever that’s tired of feeling burnt out and exhausted, you need to understand that the way to stop people pleasing and how to find a partner who will carry his half of the bargain is in looking at the danger of overacheiving.
Are you playing it safe?
This is a question I ask myself, and often clients, fairly regularly. But before we dive in too deep on it, let's clarify one thing: there's a helpful and unhelpful kind of safe. The helpful kind of safe is more like “supported.”
Progress vs. Completion
Do you feel like you're constantly on a treadmill in terms of working toward the life you want? Like the to-do list never ends and just when you work through one piece of self-doubt another one pops up?
The Power of Witness
Do you ever call a friend to talk about a bad day and really just need to vent? But when you get on the phone and start talking they immediately jump in to provide suggestions. It's one of the worst feelings, when you really just need someone to listen and tell you it's going to be okay.
FEATURED TOOL
A game changer for finally releasing those stubborn limiting beliefs
You know what your patterns are, you know what the fears are but how do you actually go about shifting those subconscious beliefs that dictate how we act when we’re triggered or emotional?! Turns out, it’s not about understanding as much as it’s releasing emotions from when you picked them up in the first place. There’s so many tools out there that claim to do this, but honestly, this is the one I keep coming back to. It doesn’t hurt that it can fit in pretty much anybody’s budget. (Plus the code SAMANTHA gets you an extra 15% off!)
Your simple plan to stop living to please.
Whether you’re on day 1 or 1000 of your recovering “good girl” era, the no brainer place to start is my mini-course, “Debunking the Need to Please”.
Every day for the next 6 days, I’ll drop a juicy email in your inbox with some of my biggest aha’s, some of the practices that have helped me and the important reminders, specifically for the overachiever type, to help you really understand what it’s going to take to tackle that people pleasing and stop caring so much what other people think. The best part, it’s totally free.

WHAT OTHER GIRLIES SAY
“Samantha was instrumental in helping me change my thoughts about myself and my self-worth. These are techniques that I'll be using for a long, long time!”