WISE ADVICE SINCE 1992
You’re not alone.
The doubts, feeling overwhelmed, burnout and worrying if you’re “good enough.” We’ve been there. But now we’re here to share stories, lessons, helpful tips and tools to help all of us chart a new path.
CATEGORIESConfidence Dating Money Productivity Travel
GUIDE
Want to run your own BFF board meeting?
This tradition helped my friends and I build workout routines, finish drafting a book, heal relationships with family and much more. Turns out, the difference between just saying the goal and getting it done were in a few tweaks.
This guide will walk you through how we set up our BFF Board Meetings, questions to ask each other and what made the difference in us actually following through so you can make the same leap. (And the guide has a bonus for those who don’t currently have besties to Board Meeting with so you can get started solo if needed!)
For the people pleaser, perfectionist, overachiever eldest daughter who’s ready to trade hustling to prove herself for more peace, confidence and calm
Because let’s be honest, being everything for everybody, caring what other people think, anxious attachment and hustle culture is really exhausting.
We get it.
Recent Posts
The London Guide
London is a magical city made up of lots of smaller neighborhoods, each with their own charm. It is impossible to see it all in one trip but the exploring is the best part!
The Rome Guide
Rome has figured out the whole building a life around eating and relaxing. Dolce far niete as TikTok has taught me! It’s truly a magical historic place!
Mindfulness: how to find more happiness and control in life
Dating is emotional. Sometimes we react to things that trigger us in ways that we aren’t the proudest of. Finding ways to be mindful, through regular practices or using tools in the moment, is a great way to increase that space between the trigger and the response so we can make better decisions.
To the woman who feels like love might not be in the cards for her...
I've asked myself, "Are my standards too high?" and "Did they just get lucky?" I've compared myself to friends, wondering what was different about them that maybe I should strive more to be. I wondered if maybe it was my tactics…
Taking a break from dating? You need to read this.
It's natural to sometimes take a break from your dating life. But some breaks are more helpful than others. Click to read a some dating advice for single women on the types of dating breaks and how to make sure you're getting the most out of your time away from dating.
On feeling negative - change isn’t always easy.
Just because we are striving to improve doesn’t mean that everything in our lives is magically better and we know how to make negative thoughts disappear. I took a good look at the harder parts and behind-the-scenes at this stage of my journey.
My top books for self-development
Whether or not you’re into self help books, there are always books out there that can give you new perspective and force you learn something about yourself. I collected a list of my favorites for self-development, I wanted to share with you…
8 Things I've Learned about Personal Growth
Every piece of work we do to understand our mind and have a healthier relationship with ourselves is building our habits for the future. But as I have been spending more energy on this task, one of the first things I struggled to wrap my head around was "What does growth even look like?"
New York City’s Best Burgers
Burgers are a key topic for any foodie in NYC discussion. I have some pretty strong opinions on what qualifies as NYC’s Best Burger. Hope you enjoy!
Saving for Retirement 101
Anytime I start reading or researching investing or taxes or money in general, it prompts a bigger topic: What are we saving FOR? No matter how far off retirement is for you, one day we'll all want/need to stop working and need to have enough money stored away to finance our life. Are you ready?
Gender Pay Gap 101
This is not a happy topic. This one makes me angry. Especially when you add it to all the other bias related stuff in our world. It makes me extra angry for black women, latinx women and women of color who get and even shorter end of the stick.
Gender Investing Gap 101
This post covers one of those mysterious, mystical (not at all….) forces that stops women from achieving their biggest dreams. It’s a topic that I can't. stop. talking. about:
Great NYC Restaurants You Might Not Hear About
There are so many “hyped” restaurants in New York. And many of them deserve it. But there are some awesome spots that are doing awesome meals for great evenings that don’t need fanfare. I lovingly refer to these as “cool but not fussy” and I mean that as the highest compliment.
Best NYC Brunch Spots
Regardless of your opinion on brunch, New York City does it really well. This list could be enormous. I’m keeping it to the places I would happily go on a Saturday morning!
NYC Classics You Must Try At Least Once
There are some famous New York spots - some famous from movies, others from just the folk lore of the city - where everybody should try once. I would say this applies to tourists or NYC residents but it especially applies to NYC residents. Let’s call it a point of pride.
Sam’s All Star NYC Restaurants
There’s a million ways to slice and dice restaurant recommendations. But when it all comes down to it, we all have our favorites.
These are mine.
QUIZ
Which type of eldest daughter are you?
Regardless of whether you were actually born first, you’re probably here because the eldest daughter archetype feels so friggin’ real to you.
But here at Eldest & Co., we’ve come to realize that there’s actually a couple of different types of eldest daughters and that figuring out which one you are can be key to figuring out how to unlock your next big phase of growth!
FEATURED TOOL
A game changer for finally releasing those stubborn limiting beliefs
You know what your patterns are, you know what the fears are but how do you actually go about shifting those subconscious beliefs that dictate how we act when we’re triggered or emotional?! Turns out, it’s not about understanding as much as it’s releasing emotions from when you picked them up in the first place. There’s so many tools out there that claim to do this, but honestly, this is the one I keep coming back to. It doesn’t hurt that it can fit in pretty much anybody’s budget. (Plus the code SAMANTHA gets you an extra 15% off!)
Your simple plan to stop living to please.
Whether you’re on day 1 or 1000 of your recovering “good girl” era, the no brainer place to start is my mini-course, “Debunking the Need to Please”.
Every day for the next 6 days, I’ll drop a juicy email in your inbox with some of my biggest aha’s, some of the practices that have helped me and the important reminders, specifically for the overachiever type, to help you really understand what it’s going to take to tackle that people pleasing and stop caring so much what other people think. The best part, it’s totally free.
WHAT OTHER GIRLIES SAY
“Samantha was instrumental in helping me change my thoughts about myself and my self-worth. These are techniques that I'll be using for a long, long time!”

